Rapala (Rap-ah-lah) is a Finnish company, started in the 1930s by Finnish founder Lauri Rapala. It manufactures fishing lures and other fishing related products. Their most popular product is a balsa wood minnow imitation lure named the Original Floater.
Rapala sells over 20 million lures each year, in 140 different countries. Two-hundred forty-two all-time world-record fish were set on Rapala lures, and 15 new records in 2005. It is also the only fishing lure manufacturer that mass produces balsa wood lures.
